New Product Drop
We’re here to help. With years of experience and a deep understanding of premium components, our team can guide you through every step of the process—from selecting the right wheels and groupset to dialing in your cockpit setup. Whether you’re starting with a frame or just an idea, we’ll help you build something truly dialed.
Built for strength, tuned for feel. This custom wheel build features We Are One Triad rims with Chris King Boost hubs—engineered for performance, backed by a lifetime warranty, and finished with standout details.
This custom wheel build pairs the proven strength of Ibis S35 Carbon rims with the precision and durability of Chris King Boost Centerlock hubs. Designed for riders who demand both performance and reliability, this setup is built to handle wide tires, tough terrain, and big days on the bike—all while staying lightweight and responsive.
What happens when a mechanical engineer, machinist, and lifelong cyclist channels decades of experience into custom frame building? You get bikes that ride as good as they look. We sat down with one such builder to learn how it all comes together.
