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Product News


Here at AVT, we're big fans of White Industries.  Not only do they make really high-quality and beautiful products, but they're constantly working to keep up with standards, and are doing so in ways that don't render their older designs obsolete.  This has led to their hubs being up-gradable to keep pace with current freehub standards, among other things.  

Today White Industries made a big announcement: a new gravel and lightweight mountain bike rim called the G25A. 

Like the rest of their parts, this rim is made in their facility in Petaluma, CA, and that just makes its specs all the more impressive:

  • 25mm internal / 29mm external width with a 20mm depth
  • Tubeless compatible with a hookless bead
  • Welded joint with full post-weld heat-treatment to restore the metal's full strength
  • Matte black anodized finish
  • Asymmetric rim profile for more even spoke tension
  • 24, 28, 32, and 36 hole drilling available
  • Disc only
  • Recommended tire widths of 40-54mm
  • Available in 700c and 650B sizes

Where to start with these? 

How about a welded seam, for one?  This is an area that is uncommon among US-Made rims, and while you can find arguments in favor of pinned seams as well, there are good ones to be made for a welded one–especially if the rim gets post-weld heat-treatment–so this strikes us as a big deal.  Welded rims tend to be straighter at the seam, lighter, and have slightly easier tubeless setup, so we're happy to see White Industries taking this approach with their rim.

Another feature that we really appreciate in these disc-specific rims is their asymmetric drilling.  Asymmetric, or off-center spoke hole drilling helps even-out spoke tension both on the front wheel's disc-side and the rear wheel's drive-side, resulting in a stronger wheelset.

The width is also great for gravel and all-road bikes, and the wide range of available spoke counts will help more riders get the right wheelbuilds for their riding, so you can bet we'll be keeping a close eye on the development of this rim.

Current ETA is August, so stay tuned for updates here, and follow and like our Instagram and Facebook feeds, because we'll let you know the moment we can get these for you!  


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