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Wheel Build Feature: Pretty in Pink

Wheel Build Feature: Pretty in Pink

There's something undeniably captivating about a set of wheels that not only performs with precision but also turns heads with its vibrant aesthetics. Enter our latest creation: a brightly colored wheelset destined for a life full of adventure.

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Frame Builder Feature: David Wages from Ellis Cycles

Frame Builder Feature: David Wages from Ellis Cycles

We have the privilege of delving into the extraordinary journey of the mastermind behind Ellis Cycles, David Wages, whose craftsmanship has garnered acclaim and admiration across the cycling community.

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Bike Build Feature: Our Product Expert's Enduro/Freeride Bike

Bike Build Feature: Our Product Expert's Enduro/Freeride Bike

Join us for a look into Neil's, our Product Expert, dream build enduro/freeride bike. Most of his riding consists of climbing steep fire roads, descending singletrack and sessioning jumps. So, when it came time to building his dream rig, he knew it needed to be able to climb and pedal efficiently while not sacrificing anything on the downs. After all, his motto is simple: most fun wins!
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