White Industries was founded in 1978 when owner and president, Doug White, had aspirations to develop, manufacture, and market bicycle products of his own design. One of the first products brought to the market was an elasticated leg band named Pegger which wrapped around ones pant leg keeping clothing free from chain grease.



White Industries, however, was destined for much more. Doug, a master machinist by trade, utilized his training as a machinist and blended those skills with his passion for cycling creating the famous White Industries components known throughout the world today. All White Industries products are proudly USA manufactured in Petaluma, Northern California.



For a more in-depth look inside White Industries check out this excellent report over on The Radavist.